Portfolio

Alpine Bike Works is Killington’s premier bike shop. They also own Fat Bike Vermont and Killington Ski Bike. Snowsports Marketing is responsible for all marketing and creating and maintaining a cohesive look and message across all brands and channels. This includes:

• Create a WordPress website that utilizes WooCommerce for eCommerce and integrates with their Lightspeed POS
• Create and maintain a yearly editorial calendar
• Create an SEO and keyword strategy for the website and blogging
• Write blog posts
• Create header images for the website, Facebook and Twitter
• Create print ads for The Mountain Times, Pine Hill Park Map, 4241′ Magazine, the World Cup Ski Race at Killington Program, Fox Mountain Bike US Open at Killington Program and others
• Create Email Marketing campaigns, including content and images
• Create and schedule social media marketing on Facebook, Instagram and Twitter
• Design and implement Social Media Contests
• Maintain an image database of photos for marketing purposes
• Analyze Google Analytics data and use it to target marketing campaigns

Print Ads

Yeti Bicycles marketing assets that include website headers, social media posts and email blasts

Liv Hail bike sale social media assets

Santa Cruz website headers and social media assets

Garmin sale website headers and social media assets

Enve promo website header and social media assets

Killington Ski Bike website header and social media assets

Arctica is a ski apparel brand based in Madison, Wisconsin with additional locations in Europe and Hong Kong. The brand specializes in apparel for skiers and ski racers. Snowsports Marketing is responsible for all marketing for the United States as well as coordinating with Hong Kong to create and maintain a cohesive look and message across all channels for the brand. This includes:

• Create and maintain a yearly editorial calendar
• Create a keyword strategy for blogging
• Write blog posts
• Create header images for the website, Facebook and Twitter
• Create digital advertising assets for SkiRacing.com and Livetiming.com as well as other outlets
• Create Email Marketing campaigns, including template, content and images
• Create and schedule social media marketing on Facebook, Instagram, Pinterest and Twitter
• Design and implement Social Media Contests
• Maintain the asset database/media library for the brand
• Identify and communicate with social media influencers and administer the Ambassador Program
• Administration for the Affiliate Program
• Facilitate website changes and troubleshoot problems
• Analyze Google Analytics data and use it to target marketing campaigns

Base Camp Tuning is a ski tuning shop in Killington, Vermont specializing in nordic, tele and alpine touring ski tuning. It is a separate business entity located on the lower level of Base Camp Outfitters. As such they needed a logo that was similar to Base Camp Outfitters, but wanted something updated and more modern. So they enlisted the help of Snowsports Marketing. In addition to creating a brand identity and logo, we created a keyword and SEO strategy and their WordPress website. We also do print and digital work for them as needed. (click the links below to view the work)

• Create logo that is closely aligned with logo of ski shop that tuning shop is located in, but updated
• Establish a brand identity
• Keyword research and SEO planning
• Create WordPress website that utilizes WooCommerce for eCommerce
• Create print poster for advertising

Eisbar North America is the US distributor of the iconic Eisbar Austrian ski hats. Snowsports Marketing completed three projects for Eisbar NA:

• Add S48 (2018-19) retail product catalog to their existing Squarespace website and connect it to Locally to help shoppers find places near them to buy Eisbar products
• Create an online Digital Flipbook using Flip Builder for the sales reps to use as a sales tool (you must have Adobe Flash enabled to view the flipbook)
• Create the print ready PDF of the S50 (2019-20) wholesale product catalogue using Photoshop and Adobe Acrobat