Alpine Bike Works is Killington’s premier bike shop. They also own Fat Bike Vermont and Killington Ski Bike. Snowsports Marketing is responsible for all marketing and creating and maintaining a cohesive look and message across all brands and channels. This includes:
- Create a WordPress website that utilizes WooCommerce for eCommerce and integrates with their Lightspeed POS
- Create and maintain a yearly editorial calendar
- Create an SEO and keyword strategy for the website and blogging
- Write blog posts
- Create header images for the website, Facebook and Twitter
- Create print ads for The Mountain Times, Pine Hill Park Map, 4241′ Magazine, the World Cup Ski Race at Killington Program, Fox Mountain Bike US Open at Killington Program and others
- Create Email Marketing campaigns, including content and images
- Create and schedule social media marketing on Facebook, Instagram and Twitter
- Design and implement Social Media Contests
- Maintain an image database of photos for marketing purposes
- Analyze Google Analytics data and use it to target marketing campaigns
Print Ads
Yeti Bicycles marketing assets that include website headers, social media posts and email blasts
Liv Hail bike sale social media assets
Santa Cruz website headers and social media assets
Garmin sale website headers and social media assets
Enve promo website header and social media assets
Killington Ski Bike website header and social media assets
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