Arctica is a ski apparel brand based in Madison, Wisconsin that specializes in apparel for ski racers. Snowsports Marketing is responsible for all marketing and creating and maintaining a cohesive look and message across all channels for the brand. This includes:
- Create and maintain a yearly editorial calendar
- Create a keyword strategy for blogging
- Write blog posts
- Create header images for the website, Facebook and Twitter
- Create digital advertising for SkiRacing.com and Livetiming.com
- Create Email Marketing campaigns, including content and images
- Create and schedule social media marketing on Facebook, Instagram, Pinterest and Twitter
- Design and implement Social Media Contests
- Maintain an image database of user submitted photos for marketing purposes
- Identify and communicate with social media influencers
- Facilitate website changes and troubleshoot problems
- Analyze Google Analytics data and use it to target marketing campaigns