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Arctica

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A selection of work by Snowsports Marketing for Arctica

Arctica is a ski apparel brand based in Madison, Wisconsin with additional locations in Europe and Hong Kong. The brand specializes in apparel for skiers and ski racers. Snowsports Marketing is responsible for all marketing for the United States as well as coordinating with Hong Kong to create and maintain a cohesive look and message across all channels for the brand. This includes:

  • Create and maintain a yearly editorial calendar
  • Create a keyword strategy for blogging
  • Write blog posts
  • Create header images for the website, Facebook and Twitter
  • Create digital advertising assets for SkiRacing.com and Livetiming.com as well as other outlets
  • Create Email Marketing campaigns, including template, content and images
  • Create and schedule social media marketing on Facebook, Instagram, Pinterest and Twitter
  • Design and implement Social Media Contests
  • Maintain the asset database/media library for the brand
  • Identify and communicate with social media influencers and administer the Ambassador Program
  • Administration for the Affiliate Program
  • Facilitate website changes and troubleshoot problems
  • Analyze Google Analytics data and use it to target marketing campaigns

About Tracy Beers

Tracy is a brand and marketing specialist who partners with small to medium sized offline and online businesses in the ski, bike and outdoor industries to increase their online presence and grow their brands. When she’s not glued to her computer or cuddling with her Bernese Mountain Dog, Marley, Tracy is outside enjoying Vermont life. She is a passionate outdoor enthusiast and skier, snowboarder, mountain biker and whitewater kayaker.