Arctica

Arctica is a ski apparel brand based in Madison, Wisconsin that specializes in apparel for ski racers. Snowsports Marketing is responsible for all marketing and creating and maintaining a cohesive look and message across all channels for the brand. This includes:

• Create and maintain a yearly editorial calendar
• Create a keyword strategy for blogging
• Write blog posts
• Create header images for the website, Facebook and Twitter
• Create digital advertising for SkiRacing.com and Livetiming.com
• Create Email Marketing campaigns, including content and images
• Create and schedule social media marketing on Facebook, Instagram, Pinterest and Twitter
• Design and implement Social Media Contests
• Maintain an image database of user submitted photos for marketing purposes
• Identify and communicate with social media influencers
• Facilitate website changes and troubleshoot problems
• Analyze Google Analytics data and use it to target marketing campaigns