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Snow covered ski slopes in winter seen from a distance.

Blog

For busy ski industry professionals
(and bike and outdoor professionals, too!)

Read my tips and tricks for small to medium sized businesses in the ski industry to help you succeed. Although my blog posts are geared towards ski shops, ski brands and the ski industry – the same principals apply to the bike and outdoor industries.

Tips to Stay in Business During the Covid-19 Pandemic

In this age of Covid-19 where physical contact is being limited, it is imperative to do business digitally to survive. Digital marketing combined with online selling is a great way to still connect with your customers and give them a bit of normalcy in their day-to-day. But you can’t just create a website and hope people will find it. You need to take a omni-channel approach to be most successful.

Tips to Stay in Business During the Covid-19 PandemicRead More

The Cost to Build an Online Store

As the ski season winds down, now is the time to think about ways to grow your business in the seasons to come. Naturally, eCommerce and creating an online store is high on most retailers list of ways to grow business. But most retailers don’t know where to start. There are many questions, but the …

The Cost to Build an Online StoreRead More

Girl searching online on her laptop

Top 7 Things Ski Shops Can Do to Increase Your Online Presence (and Search Better Online)

As a small, local specialty retailer in the snow sports industry you may think it will be hard to compete on the worldwide web with brands and major online retailers. While I understand how the thought of trying to compete might be daunting, know that it is not as difficult as you would think.

Top 7 Things Ski Shops Can Do to Increase Your Online Presence (and Search Better Online)Read More

Retail is changing

Brick and Mortar Retail is Not Dead and Online is Not the Enemy

Great brands and retailers who strive to stay relevant continue to thrive because they understand their consumers and offer a seamless multi-faceted omnichannel experience.

Brick and Mortar Retail is Not Dead and Online is Not the EnemyRead More

Google Local Listing page on an iPhone

The First Step to Get Your Local Business Found Online

How do you ensure that people can find your brick and mortar business and always have the most accurate information at their fingertips when they are searching online?

The First Step to Get Your Local Business Found OnlineRead More

The three little pigs can be used as an analogy for many small business owners today.

Ski Business Owners: Which Little Pig Are You?

The English fairy tale The Three Little Pigs was created to teach young children that hard work and dedication pays off. The moral of this story can easily be parlayed into many different areas, but I am going to use it in relation to what I know best – digital marketing for ski shops. Everyone is familiar …

Ski Business Owners: Which Little Pig Are You?Read More

Example of retailer interface for the free digital marketing platform Promoboxx

Have You Heard of the Free Digital Marketing Platform PromoBoxx?

Promoboxx is a free digital marketing platform available to retailers and sponsored 100% by the brand(s) they sell.

Have You Heard of the Free Digital Marketing Platform PromoBoxx?Read More

A clean restroom is a sign that you care about customer service.

Do You Care About Customer Service?

If you care about customer service, use the products and services you sell. The best way to learn about something or know it intimately is to use it. As a ski shop owner, your website is one of your products (your ski shop is too!)

Do You Care About Customer Service?Read More

Snowboards in a ski and snowboard shop

Ski Shop Marketing Today

As a ski shop you’ve got more competition than ever before. You’ve got other ski shops, other sports, and online stores all competing for that skier’s hard earned funds. Ski shop marketing isn’t just advertising the brands you offer with attractive pictures anymore. 

Ski Shop Marketing TodayRead More

Ski related photo by Ivan Dimitroff from the free image site Unsplash

Top 3 Free Image Sites for Ski Shops

For small businesses like ski shops, finding high quality images to use on on your website, blog or social media can be a daunting task. Especially when you cannot afford to purchase images from professional sites.

Top 3 Free Image Sites for Ski ShopsRead More

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HI, I’M TRACY.

I help busy ski shop owners and managers like you grow your online audience and business.
LET'S DO THIS.

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