Read my tips and tricks for small to medium sized businesses in the ski industry to help you succeed. Although my blog posts are geared towards ski shops, ski brands and the ski industry – the same principals apply to the bike and outdoor industries.
Tips to Stay in Business During the Covid-19 Pandemic
In this age of Covid-19 where physical contact is being limited, it is imperative to do business digitally to survive. Digital marketing combined with online selling is a great way to still connect with your customers and give them a bit of normalcy in their day-to-day. But you can’t just create a website and hope people will find it. You need to take a omni-channel approach to be most successful.
Tips to Stay in Business During the Covid-19 PandemicRead More
The Cost to Build an Online Store
As the ski season winds down, now is the time to think about ways to grow your business in the seasons to come. Naturally, eCommerce and creating an online store is high on most retailers list of ways to grow business. But most retailers don’t know where to start. There are many questions, but the …
Brick and Mortar Retail is Not Dead and Online is Not the Enemy
Great brands and retailers who strive to stay relevant continue to thrive because they understand their consumers and offer a seamless multi-faceted omnichannel experience.
Brick and Mortar Retail is Not Dead and Online is Not the EnemyRead More
The First Step to Get Your Local Business Found Online
How do you ensure that people can find your brick and mortar business and always have the most accurate information at their fingertips when they are searching online?
The First Step to Get Your Local Business Found OnlineRead More
Ski Business Owners: Which Little Pig Are You?
The English fairy tale The Three Little Pigs was created to teach young children that hard work and dedication pays off. The moral of this story can easily be parlayed into many different areas, but I am going to use it in relation to what I know best – digital marketing for ski shops. Everyone is familiar …
Do You Care About Customer Service?
If you care about customer service, use the products and services you sell. The best way to learn about something or know it intimately is to use it. As a ski shop owner, your website is one of your products (your ski shop is too!)
Ski Shop Marketing Today
As a ski shop you’ve got more competition than ever before. You’ve got other ski shops, other sports, and online stores all competing for that skier’s hard earned funds. Ski shop marketing isn’t just advertising the brands you offer with attractive pictures anymore.