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Alpine Bike Works

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Alpine Bike Works marketing sample done by Snowsports Marketing

Alpine Bike Works is Killington’s premier bike shop. They also own Fat Bike Vermont and Killington Ski Bike. Snowsports Marketing is responsible for all marketing and creating and maintaining a cohesive look and message across all brands and channels. This includes:

  • Create a WordPress website that utilizes WooCommerce for eCommerce and integrates with their Lightspeed POS
  • Create and maintain a yearly editorial calendar
  • Create an SEO and keyword strategy for the website and blogging
  • Write blog posts
  • Create header images for the website, Facebook and Twitter
  • Create print ads for The Mountain Times, Pine Hill Park Map, 4241′ Magazine, the World Cup Ski Race at Killington Program, Fox Mountain Bike US Open at Killington Program and others
  • Create Email Marketing campaigns, including content and images
  • Create and schedule social media marketing on Facebook, Instagram and Twitter
  • Design and implement Social Media Contests
  • Maintain an image database of photos for marketing purposes
  • Analyze Google Analytics data and use it to target marketing campaigns

Print Ads

Alpine Bike Works and Killington Ski Bike Print Ads created by Snowsports Marketing

Yeti Bicycles marketing assets that include website headers, social media posts and email blasts

Yeti Bicycles marketing campaigns by Snowsports Marketing for Alpine Bike Works

Liv Hail bike sale social media assets

Liv Hail sale social media ads created by Snowsports Marketing for ALpine Bike Works

Santa Cruz website headers and social media assets

Santa Cruz Bicycles marketing assets created by Snowsports Marketing for Alpine Bike Works

Garmin sale website headers and social media assets

Garmin sale marketing assets created by Snowsports Marketing for Alpine Bike Works.

Enve promo website header and social media assets

Enve wheels promo marketing assets created by Snowsports Marketing for Alpine Bike Works

Killington Ski Bike website header and social media assets

Marketing assets and social media created by Snowsports Marketing for Killington Ski Bike/Alpine Bike Works

About Tracy Beers

Tracy is a brand and marketing specialist who partners with small to medium sized offline and online businesses in the ski, bike and outdoor industries to increase their online presence and grow their brands. When she’s not glued to her computer or cuddling with her Bernese Mountain Dog, Marley, Tracy is outside enjoying Vermont life. She is a passionate outdoor enthusiast and skier, snowboarder, mountain biker and whitewater kayaker.