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Base Camp Tuning

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Projects for Base Camp Tuning by Snowsports Marketing

Base Camp Tuning is a ski tuning shop in Killington, Vermont specializing in nordic, tele and alpine touring ski tuning. It is a separate business entity located on the lower level of Base Camp Outfitters. As such they needed a logo that was similar to Base Camp Outfitters, but wanted something updated and more modern. So they enlisted the help of Snowsports Marketing. In addition to creating a brand identity and logo, we created a keyword and SEO strategy and their WordPress website. We also do print and digital work for them as needed. (click the links below to view the work)

  • Create logo that is closely aligned with logo of ski shop that tuning shop is located in, but updated
  • Establish a brand identity
  • Keyword research and SEO planning
  • Create WordPress website that utilizes WooCommerce for eCommerce
  • Create print poster for advertising

Base Camp Tuning and the logo that it is based off of

About Tracy Beers

Tracy is a brand and marketing specialist who partners with small to medium sized offline and online businesses in the ski, bike and outdoor industries to increase their online presence and grow their brands. When she’s not glued to her computer or cuddling with her Bernese Mountain Dog, Marley, Tracy is outside enjoying Vermont life. She is a passionate outdoor enthusiast and skier, snowboarder, mountain biker and whitewater kayaker.